What’s in a Brand Package? A Guide for Small Business Owners + Creatives
What’s in a Brand Package?
A Guide for Small Business Owners + Creatives
by Southside Mary Design Co. | St. Louis, MO
If your business has a logo but no real “look,” it might be time for more than just a refresh — it might be time for a brand package.
You’ve probably seen the term tossed around by designers and marketers, but what exactly is in a brand package? And more importantly, do you really need one?
Short answer? Yes.
Long answer? Keep reading — I’ll break it down for you.
What Is a Brand Package?
Think of a brand package as the visual toolbox that helps your business look consistent and professional everywhere — from your website to Instagram to your business cards.
Where a single logo is a start, a brand package is a complete visual identity system that makes your business recognizable, trustworthy, and easy to remember.
If you’re struggling with:
Inconsistent fonts and colors across your posts
A logo that doesn’t scale well or feels outdated
Not knowing how to “brand” your marketing
…a brand package will solve that.
What’s Included in a Professional Brand Package?
Here’s what you get when you book a full branding project with Southside Mary Design Co. (and what you should expect from any pro designer):
1. Custom Logo Design
You’ll receive two versions:
Primary logo (your full name or business name with design elements)
Secondary or icon logo (for small spaces like profile pics, packaging, or stamps)
2. Branded Color Palette
A curated color palette with HEX and CMYK codes so your brand is visually consistent online and in print. No more guessing your "brand blue."
3. Typography System
Font choices that reflect your brand personality — bold, modern, elegant, playful — whatever fits you. Includes headline, subheader, and body fonts with usage tips.
4. All File Types You’ll Need
From scalable vector logos to web-friendly formats, you'll receive everything you need:
PNG, JPEG, PDF
Files for print, web, merch, and more
5. Brand Guide (PDF)
A beautiful, easy-to-follow PDF that explains how to use your logo, colors, and fonts correctly. This makes working with printers, web developers, or social media managers so much easier.
Optional Add-Ons:
Sticker design
Car wrap design
Business Card design
Custom Canva templates for social media
Whatever else you need
Just ask — I’ll build what your business needs.🙋🏽♀️ Do You Really Need a Brand Package?
If you’re:
Launching a new business
Rebranding something that’s grown past your DIY phase
Tired of inconsistent visuals that don’t match your vibe
…then yes. It’s more than a pretty logo — it’s a tool for building trust and standing out in a competitive market.
And trust me: your audience can feel the difference.
Real Results:
Clients who invest in branding often say things like:
“I finally feel legit.”
“Now everything I post looks cohesive.”
“I didn’t know how much I needed this until I saw the final files.”
Ready to Build a Brand That Looks as Good as It Feels?
At Southside Mary Design Co., I work with passionate business owners and creatives in St. Louis and beyond to create clean, confident, custom visual brands that actually work.
Choose your package:
Basic Logo Design – $300
Full Branding Package – $1,000+
You’ll walk away with more than just a pretty logo — you’ll have a system that helps you show up like a pro, every time.
📍 Serving businesses in South City, The Grove, Central West End, and across the STL Metro area. Available remotely nationwide.
TL;DR (Too Long; Didn’t Read)
A brand package includes logo variations, fonts, color palette, brand guide & file types.
It helps your business stay consistent and professional across all platforms.
It's one of the smartest investments you can make in your brand.
Southside Mary Design Co. offers packages starting at $300.