Flo (senior thesis)

For my senior thesis…

I focused on creating something that was for girls in Middle School who were starting their periods for the first time. I wanted this time to be a little less scary and I wanted the girls to feel like they were more prepared, and therefore confident. Many girls are left unprepared at school, and I wanted to make something that would fix this problem.

I created a handmade script for my logo with a handmade circle home that also is a period shape. I wanted it to feel individual, unique, flowy, friendly and not sharp.

I created the Flo Bag, a complementary bag, sponsored by the school, that the girls could pick-up from the nurses office or counselors room that has 3 pads, 3 tampons, 2 chocolates and a first-time user guide in it. There would be one for each girl and they could pick theirs up whenever they needed it, whether they wanted to be pre-prepared and keep it in their locker or for if they start their period at school and are not prepared. I wanted to make it really attractive to these Middle School girls, I wanted it to look like a pretty goody bag, and not like something scary or daunting.